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MMK266 - Consumer Behaviour

Note: You are seeing the 2013 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(B, S, online)

Credit point(s):1
Offerings:

Trimester 1 (B, online), trimester 2 (B, S, online)

EFTSL value: 0.125
Unit chair:

M Volkov

Prerequisite:MMK277
Corequisite:Nil
Incompatible with: Nil
Contact hours:

1 x 2 hour lecture and 1 x 1 hour tutorial per week

Note: Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

This unit looks at marketing from the perspective of the consumer. It covers consumer decision making, the psychology of the consumer and the social and economic environment in which the consumer operates. The unit shows how this understanding of consumers can be used to develop marketing strategies for both innovative and existing products and services.

Assessment

Test(s) 20%, Written Assignment 3000 words 30%, Examination 2 hours 50%, Hurdle requirement: students must obtain at least 50% of the available marks in the examination in order to qualify for a passing grade.

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1224$1224$2506$2660

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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