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MMK277 - Marketing Management

Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne)
Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value: 0.125
Previously coded as:MMK177
Unit chair:

M Callaghan

Prerequisite:

Nil

Corequisite:Nil
Incompatible with:

MMK101

Contact hours:

1 x 1 hour recorded class and 1 x 2 hour seminar per week

Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

This unit examines the nature of marketing management from a marketing planning perspective. The focus of discussion is the coordinated activities of the network of producers of goods, services and experiences which seek to satisfy their customers. Emphasis is placed on marketing strategy formulation and the use of strategic marketing mix elements in developing and maintaining a market orientation and assessing organisational performance. Such aspects of marketing as marketing research, customer behaviour, product innovation, and marketing communication are also examined.

Assessment

Assessment 1 - Seminar Exercises - 40%

Assessment 2 (Individual) - Marketing Assignment (2000 words) - 20%

Examination 2 hours - 40%

Hurdle requirement: achieve at least 50% of the available marks in the examination

Unit Fee Information

Unit fee information available soon

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8th June 2007