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MMK325 - Strategic Marketing

Unit details

Year2016 unit information
Enrolment modes:Trimester 1: Waterfront (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

A Ferdous (Trimester 1), A Lee (Trimester 2)

Prerequisite:

MMK101 or MMK277

Corequisite:

MMK265 or MMK266

Incompatible with: Nil
Contact hours:

Campus: 1 x 2 hour class, 1 x 1 hour seminar per week

Cloud (Online): Learning experiences are via CloudDeakin

Content

The unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.

Assessment

Assessment 1 (group of 6) - Written assignment (3000 words) - 40%

Assessment 2 (group of 6) - Presentation (15 mins) - 10%

Examination (2 hours) - 50%

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