Return to previous page

MMK325 - Strategic Marketing

Unit details

Year

2017 unit information

Enrolment modes:Trimester 1: Waterfront (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

A Ferdous (Trimester 1 and trimester 2)

Prerequisite:
  • For students who commenced the following courses prior to Tri 1 2016: D301, D313, D317, D321, D322, D325, D338, D366, D388, M307, M300.1   Pre-req: MMK101 or MMK277

 

  • For students who commenced the following courses from Tri 1 2016: D301, D313, D317, D321, D322, D325, D338, D366, D388, M307, M300.2 Pre-req: MIS384 plus four units from MMK251, MMK265, MMK266, MMK280, MMK368, MMK393

 

  • For students in other courses: Pre-req: MMK101 or MMK277

 

Corequisite:

Nil

Incompatible with: Nil
Contact hours:

Campus: 1 x 1 hour class, 1 x 2 hour seminars per week

Cloud (Online): Learning experiences are via CloudDeakin

Content

The unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.

Assessment

Assessment 1 (Group of 3) - Strategic Marketing Applied Report (3500 words) - 60%

Assessment 2 (Individual) - Brief Case Study Reports - (2000 words) - 20%

Assessment 3 (Individual) - Professional Identity Task in Marketing - 20%:

 

Hurdle requirement: Achieve at least 50% of Assessment 2 and 3 combined marks (i.e. at least 20 out of 40 marks)

 

Unit Fee Information

Click on the fee link below which describes you:

Return to previous page