Unit details
MMK325 - Strategic Marketing
| Offered at: | (B, S, online) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 1 (B, online), trimester 2 (B, S, online) or trimester 3 (B, online) |
| EFTSL value: | 0.125 |
| Unit chair: | A Lee (Trimester1 and trimester 3), P Kay (Trimester 2) |
| Prerequisite: | MMK277 |
| Corequisite: | MMK265 or MMK266 |
| Incompatible with: | Nil |
| Contact hours: | 2 x 1 hour lectures, 1 x 1 hour tutorial per week |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
The unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.
Assessment
Written Assignment 3000 words 40%, Presentation 10%, Examination 2 hours 50%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $1224 | $1224 | $2506 | $2660 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.
