MMK325 - Strategic Marketing

Unit details

Year:

2024 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Online
Trimester 2: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Ahmed Ferdous
Trimester 2: Adnan Yusuf
Prerequisite:

MMK101 and MMK280; plus any three units from: MMK266, MMK295, MMK365, MMM343, MMK368

Corequisite:Nil
Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 3 hour on-campus seminar (recordings provided) each week. 

Educator-facilitated (scheduled) learning activities - online unit enrolment:

1 x 3 hour online seminar (recordings provided) each week. 

Content

This unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Examine and evaluate the relationship between marketing activities in national and international organisational strategic planning.

GLO1:Discipline-specific knowledge and capabilities

ULO2

Analyse and reflect on strategic marketing concepts, tools and processes.

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking

ULO3

Identify, evaluate and recommend appropriate marketing strategies that incorporate triple bottom line perspectives.

GLO4: Critical thinking

ULO4

Identify and evidence individual skill sets and capabilities and communicate them when applying for diverse marketing roles.

GLO2: Communication
GLO6: Self-management

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week

Assessment 1: (Individual) Professional Identity Task

1500 words

15% Week 5

Assessment 2:
Part A: (Group of 3) Report (Client)
Part B: (Individual) Strategic Narrative and reflection (self)

Part A: 2700 words
Part B: 800 words
Part A: 40%
Part B: 20%
Week 9
Assessment 3: (Individual) Case Study and Simulation (Report) 2000 words 25% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Hurdle requirement

Hurdle requirement: Successfully complete the professional literacy module to evidence proficiency as aligned to the course learning outcomes and graduate employability. 

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MMK325 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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