- Study at Deakin
- Campus life
- Industry and community
- About Deakin
(B, S, online)
MMK277 or MMK101
1 x 2 hour Lecture and 1 x 1 hour tutorial per week
|Note: Online teaching methods require internet access. Please refer to the most current computer specifications.|
This unit offers an examination of database, direct and digital marketing. This is the most dynamic area within contemporary marketing due to the rise of CRM, Facebook, Twitter and Google. Special emphasis is put on the integration of online and direct marketing into the traditional promotional mix. The objectives of customer acquisition versus customer retention are also identified.
Written Assignment 3000 words 40%, Examination 2 hours 60%
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.