MMK351 - Services Marketing

Unit details

Note: You are seeing the 2013 view of this unit information. These details may no longer be current.
Enrolment modes:

(B, online)

Credit point(s):1
EFTSL value: 0.125
Unit chair:

L McQuilken

Incompatible with: Nil
Contact hours: 2 x 1 hour lectures, 1 x 1 hour tutorial per week


Online teaching methods require internet access. Please refer to the most current computer specifications.


Services dominate the economies of developed countries, and services are playing an increasingly important role in developing South-East Asian countries.  The central theme of this unit is that services organisations differ from manufacturing firms in many important ways, and as a result, require a distinctive approach to marketing strategy.  In this unit students will explore the conceptual and theoretical foundations of various frameworks and models within the services marketing arena. This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.


Written Assignment 3000 words 40%, Examination 2 hours 60%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.