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MMK351 - Services Marketing

Enrolment modes:
Credit point(s):1
EFTSL value: 0.125
Unit chair:

L McQuilken

Prerequisite:

MMK101 or MMK277

Corequisite:Nil
Incompatible with: Nil
Contact hours: 2 x 1 hour classes, 1 x 1 hour seminar per week
Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

Services dominate the economies of developed countries, and services are playing an increasingly important role in developing South-East Asian countries.  The central theme of this unit is that services organisations differ from manufacturing firms in many important ways, and as a result, require a distinctive approach to marketing strategy.  In this unit students will explore the conceptual and theoretical foundations of various frameworks and models within the services marketing arena. This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.

Assessment

Assessment 1 - Written assignment (3000 words) - 40%
Examination (2 hours) - 60%

Hurdle requirement: achieve at least 50% of the marks available on the examination.

Unit Fee Information

Unit fee information available soon

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