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Unit details

MMK351 - Services Marketing

Year2015 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

L McQuilken

Prerequisite:

MMK101 or MMK277

Corequisite:Nil
Incompatible with: Nil
Contact hours:

Campus: 2 x 1 hour classes, 1 x 1 hour seminar per week

Cloud (Online): Learning experiences are via CloudDeakin

Content

Services dominate the economies of developed countries, and services are playing an increasingly important role in developing South-East Asian countries.  The central theme of this unit is that services organisations differ from manufacturing firms in many important ways, and as a result, require a distinctive approach to marketing strategy.  In this unit students will explore the conceptual and theoretical foundations of various frameworks and models within the services marketing arena. This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.

Assessment

Assessment 1 - Written assignment (3000 words) - 40%
Examination (2 hours) - 60%
Hurdle requirement: achieve at least 50% of the marks available on the examination

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1283$1283$2672$2837

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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