Unit details
MMK351 - Services Marketing
| Offered at: | (B, online) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 1 |
| EFTSL value: | 0.125 |
| Unit chair: | L McQuilken |
| Prerequisite: | MMK277 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Contact hours: | 2 x 1 hour lectures, 1 x 1 hour tutorial per week |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
Services dominate the economies of developed countries, and services are playing an increasingly important role in developing South-East Asian countries. The central theme of this unit is that services organisations differ from manufacturing firms in many important ways, and as a result, require a distinctive approach to marketing strategy. In this unit students will explore the conceptual and theoretical foundations of various frameworks and models within the services marketing arena. This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.
Assessment
Written Assignment 3000 words 40%, Examination 2 hours 60%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Student Contribution Rate*** | Fee rate - Domestic Students | Fee rate - International students |
| $1178 | $1178 | $1178 | $2386 | $2562 |
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.
