MMK358 - International Marketing
|Year||2015 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)|
MMK101 or MMK277
Campus: 1 x 2 hour class, 1 x 1 hour seminar per week
Cloud (Online): Learning experiences are via CloudDeakin
The unit examines the factors that shape marketing strategy in a global setting. It develops a framework to identify the nature of marketing tactics in foreign markets. Content includes developing business objectives for offshore markets, product design and development, promotional alternatives, distribution systems and pricing, marketing research, mechanisms of export trade and international marketing organisation and control.
Assessment 1 (group of 4) - Written assignment 1 (750 - 1000 words) - 10%
Assessment 2 (group of 4) - Written assignment 2 (3500 - 4000 words) - 40%
Examination (2 hours) - 50%
Hurdle requirement: achieve at least 50% of the marks available on the examination
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.