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|Enrolment modes:||Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)|
MMK101 or MMK277
1 x 2 hour class, 1 x 1 hour seminar per week
|Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.|
The unit examines the factors that shape marketing strategy in a global setting. It develops a framework to identify the nature of marketing tactics in foreign markets. Content includes developing business objectives for offshore markets, product design and development, promotional alternatives, distribution systems and pricing, marketing research, mechanisms of export trade and international marketing organisation and control.
Assessment 1 (group of 4) - Written assignment 1 (750 - 1000 words) - 10%
Assessment 2 (group of 4) - Written assignment 2 (3500 - 4000 words) - 40%
Examination (2 hours) - 50%
Hurdle requirement: achieve at least 50% of the marks available on the examination.
Unit Fee Information
Unit fee information available soon