Unit details
MMK358 - International Marketing
| Offered at: | (B, online) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 3 |
| EFTSL value: | 0.125 |
| Unit chair: | D Bednall |
| Prerequisite: | MMK277 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Contact hours: | 1 x 2 hour lecture, 1 x 1 hour tutorial per week |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
The unit examines the factors that shape marketing strategy in a global setting. It develops a framework to identify the nature of marketing tactics in foreign markets. Content includes developing business objectives for offshore markets, product design and development, promotional alternatives, distribution systems and pricing, marketing research, mechanisms of export trade and international marketing organisation and control.
Assessment
Written Assignment 1 750-1000 words 10%, Written Assignment 2 3500-4000 words 40%, Examination 2 hours 50%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $1224 | $1224 | $2506 | $2660 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.
