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|Contact hours:||This unit is taught in block mode. See Deakin Studies Online (DSO) for details.|
|Note: Online teaching methods require internet access. Please refer to the current computer specifications.|
This unit aims to expose students to the range of customer information sources available to organisations, and to provide knowledge of the systems used to analyse this information, and the way in which such analyses assist organisational decision making. Topics include: sources of customer data: online survey design; analytical tools available for the analysis of customer data: the use of analytical tools; how to conduct analysis; and how to report to decision makers.
Online survey design 1000 words 10%, data analysis proposal 3000 words 30%, data analysis report 4000 words 40%, presentation of report 10%, reflections journal 1000 words 10%