MMK368 - Business Marketing

Unit details

Year:

2024 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Online
Trimester 2: Waterfront (Geelong), Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Chris Dubelaar
Trimester 2: Adnan Yusuf
Prerequisite:

MMK277 or MMK101

Corequisite:Nil
Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 3 hour on-campus seminar (recordings provided) each week.

 

Educator-facilitated (scheduled) learning activities - online unit enrolment:

1 x 3 hour online seminar (recordings provided) each week.

Content

Business Marketing is about the marketing conducted between businesses and other organisations.  The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Apply fundamental marketing concepts and processes in business-to-business marketing contexts.

GLO1: Discipline-specific knowledge and capabilities

 ULO2

Develop and communicate a written plan for targeting a business market.

GLO2: Communication

 ULO3

Critically analyse and synthesise information from academic and industry publications, market research, and other business-to-business marketing sources.

GLO3: Digital literacy

 ULO4

Reflect on the application of fundamental marketing concepts and processes in business-to-business contexts through critical evaluation and analysis of how target marketing strategy is developed.

GLO1: Discipline-specific knowledge and capabilities
GLO6: Self-management

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week

Assessment 1: (Individual) Project 

Part A: Data Analysis 

Part B: Report (Business)

Part A: 500 words
Part B: 3000 words

Part A: 20% 

Part B: 40% 

Week 5 & 9

End-of-unit assessment task: Written 

2000 words 40% End-of-unit assessment period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Hurdle requirement

Hurdle requirement: Achieve at least 50% of the marks available on the end-of-unit assessment to evidence a minimum proficiency in the aligned discipline learning outcomes included in this unit.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MMK368 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place.

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.