Return to previous page

Unit details

MMK368 - Business Marketing

Year2015 unit information
Enrolment modes:Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

N McClaren

Prerequisite:

MMK277 or MMK101

Corequisite:Nil
Incompatible with: Nil
Contact hours:

1 x 2 hour class and 1 x 1 hour seminar per week

Content

Business Marketing is about the marketing conducted between businesses and other organisations.  The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.

Assessment

Assessment 1 - Written assignment 1 (1500 - 2000 words) - 20%

Assessment 2 - Written assignment 2 (3500 - 4000 words) - 40%

Examination (2 hours) - 40%

Hurdle requirement: achieve at least 50% of the marks available on the examination

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1283$1283$2672$2837

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

Return to previous page


Back to top