MMK368 - Business Marketing
|Enrolment modes:||Trimester 3: Burwood (Melbourne), Cloud (online)|
MMK277 or MMK101
1 x 2 hour class and 1 x 1 hour seminar per week
Note:You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
Business Marketing is about the marketing conducted between businesses and other organisations. The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.
Assessment 1 - Written assignment 1 (1500 - 2000 words) - 20%
Assessment 2 - Written assignment 2 (3500 - 4000 words) - 40%
Examination (2 hours) - 40%
Hurdle requirement: achieve at least 50% of the marks available on the examination
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.