Unit details
MMK368 - Business Marketing
Note:
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| Offering information: | Not offered in 2012 |
|---|---|
| Offered at: | (B, G, online) |
| Credit point(s): | 1 |
| Offerings: | Trimester 2 |
| EFTSL value: | 0.125 |
| Unit chair: | N McClaren |
| Prerequisite: | MMK277 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Contact hours: | 1 x 2 hour lecture and 1 x 1 hour tutorial per week |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
Business Marketing is about the marketing conducted between businesses and other organisations. The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.
Assessment
Written Assignment 1 1500-2000 words 20%, Written Assignment 2 3500-4000 words 40%, Examination 2 hours 40%
Unit Fee Information
Find Deakin on:
8th June 2007