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MMK368 - Business Marketing

Note: You are seeing the 2013 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(B, S, online)

Credit point(s):1
Offerings:

Trimester 1

EFTSL value: 0.125
Unit chair:

N McClaren

Prerequisite:MMK277
Corequisite:Nil
Incompatible with: Nil
Contact hours:

1 x 2 hour lecture and 1 x 1 hour tutorial per week

Note: Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

Business Marketing is about the marketing conducted between businesses and other organisations.  The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.

Assessment

Written Assignment 1 1500-2000 words 20%, Written Assignment 2 3500-4000 words 40%, Examination 2 hours 40%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1224$1224$2506$2660

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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