MMK380 - Brand Management
|Year||2015 unit information|
Not offered in 2015
MMK277 or MMK101
1 x 2 hour class, 1 x 1 hour seminar per week
You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
Brand Management builds on the more general studies of marketing management contained in the other suite of undergraduate marketing offerings by focussing on the specific requirements of brand management. This unit is designed to educate you about brands, why they matter, what they mean to consumers, and how organisations successfully manage them. The major theories, principles and tools of strategic brand management are explored.
Assessment 1 - Written assignment 1 (750 - 1000 words) - 10%
Assessment 2 - Written assignment 2 (3000 - 3500 words) - 40%
Examination (2 hours) - 50%
Hurdle requirement: achieve at least 50% of the marks available on the examination