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MMK380 - Brand Management

Unit details

Year2016 unit information
Enrolment modes:
Credit point(s):1
EFTSL value:

0.125

Unit chair:

A Fedrous

Prerequisite:

MMK277 or MMK101

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

Campus: 1 x 2 hour class, 1 x 1 hour seminar per week

Cloud (Online): Learning experiences are via CloudDeakin

Content

Brand Management builds on the more general studies of marketing management contained in the other suite of undergraduate marketing offerings by focussing on the specific requirements of brand management. This unit is designed to educate you about brands, why they matter, what they mean to consumers, and how organisations successfully manage them. The major theories, principles and tools of strategic brand management are explored.

Assessment

Assessment 1 - Written assignment 1 (750 - 1000 words) - 10%

Assessment 2 - Written assignment 2 (3000 - 3500 words) - 40%

Examination (2 hours) - 50%

Hurdle requirement: achieve at least 50% of the marks available on the examination

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon


2016 commencing International and full fee paying postgraduate domestic students

Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.


You can calculate the cost of each unit by using the following calculation:


Course fee x unit EFTSL value = unit price

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