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MMK380 - Brand Management

Note: You are seeing the 2013 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(B, S, online)

Offerings:

Trimester 2

Credit point(s):1
EFTSL value:

0.125

Unit chair:

A Lee

Prerequisite:

MMK277

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

1 x 2 hour lecture, 1 x 1 hour tutorial per week

Note:

Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

Brand Management builds on the more general studies of marketing management contained in the other suite of undergraduate marketing offerings by focussing on the specific requirements of brand management. This unit is designed to educate you about brands, why they matter, what they mean to consumers, and how organisations successfully manage them. The major theories, principles and tools of strategic brand management are explored.

Assessment

Written Assignment 1 750-1000 words 10%, Written Assignment 2 3000-3500 words 40%, Examination 2 hours 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1224$1224$2506$2660

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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