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MMK733 - Strategic Marketing

Note: You are seeing the 2012 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(B, online)

Credit point(s):1
Offerings: Trimester 1
EFTSL value: 0.125
Unit chair:

P Kay

Prerequisite:Nil
Corequisite:

MPK732, MPR732 or MPT732

Incompatible with: Nil
Contact hours: 1 x 3 hour seminar per week
Note: Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

The unit provides a thorough examination of the two major aspects of strategic marketing. The first is the analytical framework for strategic market planning: the nature of strategic market planning; analysing market opportunity and competitive capability. The second major aspect examines managerial aspects of planning: defining the business; industries and their evolution; global marketing policy and planning systems; and organisation, implementation and control. The overall objective of the unit is to demonstrate the role of strategic marketing in creating sustainable competitive advantage.

Assessment

Written Assignment 3500 words 40%, Examination 2 hours 60%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Student Contribution Rate***Fee rate - Domestic Students Fee rate - International students
$1178$1178$1178$2675$3340

* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.

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