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|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
1 x 3 hour seminar each week
|Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.|
This unit examines and discusses the impact of the Internet on marketing science and practice. Particular emphasis is given to the role of the World Wide Web in current and future integrated marketing communication, customer fulfilment strategy and customer relationship management.
Written Assignment 1 (group of 3 students) - 4000 words - 40%,
Examination (2 hours) - 60%.
Unit Fee Information
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