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MMK737 - Online Marketing

Unit details

Year2016 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

D Bednall

Prerequisite:Nil
Corequisite:Nil
Incompatible with: Nil
Contact hours:

Campus: 1 x 3 hour seminar each week

Cloud (Online): Learning expereinces are via CloudDeakin

Content

This unit examines and discusses the impact of the Internet on marketing science and practice. Particular emphasis is given to the role of the World Wide Web in current and future integrated marketing communication, customer fulfilment strategy and customer relationship management.

Assessment

Written Assignment 1 (group of 3 students) - 4000 words - 40%

Examination (2 hours) - 60%

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