Current students

Course search

Unit details

Return to previous page

MMK737 - Online Marketing

Note: You are seeing the 2012 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(B, online)

Credit point(s):1
Offerings: Trimester 1
EFTSL value: 0.125
Unit chair:

S Adam

Prerequisite:Nil
Corequisite:Nil
Incompatible with: Nil
Contact hours:

1 x 3 hour seminar each week

Note: Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

This unit examines and discusses the impact of the Internet on marketing science and practice. Particular emphasis is given to the role of the World Wide Web in current and future integrated marketing communication, customer fulfilment strategy and customer relationship management.

Assessment

Written Assignment 1 1000 words 10%, Written Assignment 2 4000 words 40%, Examination 2 hours 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Student Contribution Rate***Fee rate - Domestic Students Fee rate - International students
$1178$1178$1178$2675$3340

* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.

Return to previous page

Deakin University acknowledges the traditional land owners of present campus sites.

8th June 2007