MMK737 - Online Marketing
Unit details
Note:
You are seeing the 2014 view of this unit information. These details may
no longer be current.
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Year | 2014 unit information |
---|---|
Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit chair: | M Valos |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | Nil |
Contact hours: | 1 x 3 hour seminar each week |
Note:You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment. |
Content
This unit examines and discusses the impact of the Internet on marketing science and practice. Particular emphasis is given to the role of the World Wide Web in current and future integrated marketing communication, customer fulfilment strategy and customer relationship management.
Assessment
Written Assignment 1 (group of 3 students) - 4000 words - 40%,
Examination (2 hours) - 60%.
Unit Fee Information
Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
$1260 | $1260 | $2875 | $3589 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.