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MMK751 - Services Marketing

Unit details

Year2016 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

L McQuilken


MPK732, MPR732 or MPT732

Incompatible with:


Contact hours:

Campus: 1 x 3 hour seminar per week

Cloud (Online): Learning experiences are via CloudDeakin


Service industries currently account for approximately 70-80% of Australia's GDP and employs over 80% of the workforce. It is anticipated that 90% of all new jobs created during this decade will be in the service sector. Service organisations differ in many important respects from manufacturing organisations, requiring a distinctive approach to planning and implementing marketing strategy. This subject builds on the knowledge gained in Marketing Management by providing a detailed analysis of how to tailor marketing goals and strategies to service organisations.  This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.


Assessment 1 (Group – 2 students)- Written assessment (4000 words) -40%
Examination (2 hours) – 60%

Hurdle requirement: achieve at least 50% of the marks available on the examination

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon

2016 commencing International and full fee paying postgraduate domestic students

Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.

You can calculate the cost of each unit by using the following calculation:

Course fee x unit EFTSL value = unit price

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