MMK751 - Services Marketing
|Year||2015 unit information|
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
MPK732, MPR732 or MPT732
Campus: 1 x 3 hour seminar per week
Cloud (Online): Learning experiences are via CloudDeakin
Service industries currently account for approximately 70-80% of Australia's GDP and employ approximately 90-95% of the workforce. It is anticipated that 90% of all new jobs created during this decade will be in the service sector. Service organisations differ in many important respects from manufacturing organisations, requiring a distinctive approach to planning and implementing marketing strategy. This subject builds on the knowledge gained in Marketing Management by providing a detailed analysis of how to tailor marketing goals and strategies to service organisations. This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.
Assessment 1 (Group – 2 students)- Written assessment (4000 words) -40%
Examination (2 hours) – 60%
Hurdle requirement: achieve at least 50% of the marks available on the examination
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.