MMK751 - Services Marketing

Unit details

Note: You are seeing the 2012 view of this unit information. These details may no longer be current. [Go to the current version]

Enrolment modes:	(B, online)
EFTSL value:	0.125
Unit chair:	P Kay
Prerequisite:	Nil
Corequisite:	MPK732, MPR732 or MPT732
Incompatible with:	Nil
Contact hours:	1 x 3 hour seminar per week.
Note: Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

Service industries currently account for approximately 70-80% of Australia's GDP and employ approximately 90-95% of the workforce. It is anticipated that 90% of all new jobs created during this decade will be in the service sector. Service organisations differ in many important respects from manufacturing organisations, requiring a distinctive approach to planning and implementing marketing strategy. This subject builds on the knowledge gained in Marketing Management by providing a detailed analysis of how to tailor marketing goals and strategies to service organisations. This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.

Assessment

Written Assignment 4500-5000 words 50%, Examination 2 hours 50%