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MMK792 - Arts Marketing

Note: You are seeing the 2012 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(online)

Credit point(s):1
Offerings: Trimester 1
EFTSL value: 0.125
Unit chair:

A Kershaw

Prerequisite:Nil
Corequisite:Nil
Incompatible with: Nil
Contact hours:

This unit is taught online through Deakin Studies Online (DSO)

Note: Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

This unit aims to develop students’ marketing skills within the arts and entertainment field, including both marketing processes and marketing planning.  It examines the complex and dynamic nature of the cultural sector, and the role and potential of marketing in this environment.  The unit considers the shift in arts marketing from a product focus—selling quality cultural product—to a market focus which involves understanding audiences and the nature of the cultural experience.  Marketing techniques specific to the arts sector are examined, and the application or modification of marketing approaches from other sectors is explored.

Assessment

Written Assignment 1 2500 words 40%, Written Assignment 2 3000-4000 words 50%, Written Assignment 3 1000 words 10%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Student Contribution Rate***Fee rate - Domestic Students Fee rate - International students
$1178$1178$1178$2675$3340

* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.

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