MMM312 - Event Management
Unit details
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Anne Kershaw Trimester 2: Paul Turner |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 2 hour on-campus lecture each week Prior to the lecture, students are required to view the online lecture/learning resources in order to be able to contribute effectively to the lecture activities. |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 2 hour online lecture each week Prior to the lecture, students are required to view the online lecture/learning resources in order to be able to contribute effectively to the lecture activities. |
Content
Events and celebrations are a feature of all societies. They define our lives, culture and community while also delivering a range of social, economic and environmental outcomes. Businesses, government and community organisations are increasingly engaged in developing and delivering a diverse range of events such as festivals, sporting events, community celebrations, conferences, team building and product launches.
This unit develops students’ knowledge and skills in the design, planning, organisation and operation of events. It examines the use of a range of management processes in the events industry including project management; operations and logistics; risk management; financial management; human resources; and strategic marketing. The unit also examines the factors that enable events to be environmentally sustainable. This unit is practical and emphasises the skills and expertise needed by event managers through a focus on 'hands on' learning.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Determine the use of a range of management processes in the design, planning, organisation and operation of events. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Analyse the environments in which events are developed and delivered, and the associated implications for event managers. | GLO4: Critical thinking |
| ULO3 | Formulate responses to a range of real-world issues and solve problems in order to ensure safe and sustainable event practice. | GLO5: Problem solving |
| ULO4 | Devise event management plans through collaboration with event management teams, collaborating with others from a range of disciplines and backgrounds. | GLO7: Teamwork |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Individual) Report (Analytical) | 2000 words | 40% | Week 4 |
| Assessment 2: (Group of 4) Report (Business) | 2000 words | 30% | Week 8 |
| Assessment 3: (Individual) Report (Business) | 2000 words | 30% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MMM312 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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