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Unit details

MMM312 - Event Management

Offering information:

Not offered in 2014

Enrolment modes:

Burwood (Melbourne), Cloud (Online)

Credit point(s):1
EFTSL value:0.125
Previously coded as:Nil
Unit chair:TBA
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

1 x 2 hour seminar and 1 x 1 hour class

Content

Events are a critical part of our society. They define our lives, culture and community while also providing a range of social, cultural, economic and strategic benefits. The commercial sector, government and community organisations are increasingly engaged in developing and delivering a diverse range of events including: festivals, sporting events, community celebrations, conferences, team building and product launches.

This unit develops students’ knowledge and skills in the design, planning, organisation and operation of an event. It examines the use of a range of management processes including: project management; operations and risk management; financial management; human resources; and strategic marketing. The unit also considers how the societal and cultural context of events impact on their management, along with issues that need to be addressed to ensure events are environmentally sustainable. The approach taken in delivery of the unit will ground knowledge in practical application, and emphasis will be placed on experiential learning.

Assessment

Assessment 1 (group of 4-6 students)- Project plan report as groups - with each group to cover a particular area of event management (4000 words) - 40%,

Assessment 2 (individual) - Online assessment that examines risk awareness and risk management (40 minutes) - 20%,

Assessment 3 (individual) - Multiple choice short questions exam - 40%.

Unit Fee Information

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