MMM799 - Arts Fundraising and Sponsorship

Unit details

Year:

2024 unit information

Enrolment modes:Trimester 2: Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Hilary Glow
Prerequisite:

Nil

Corequisite:Nil
Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - online unit enrolment:

Online independent and asynchronous collaborative learning up to a maximum of 3 hours per week. In addition, there will be 3 online seminars of 2 hours duration over the trimester.

Content

Arts sponsorship and philanthropy provide vital benefits to cultural organisations. In an increasingly competitive environment, and with declining government funding, the arts and cultural sector is looking to develop strong and sustainable relationships through a diversity of partnerships. This unit gives students the opportunity to understand and analyse a fundraising or sponsorship case study and the contextual pressures that affect its outcome. The topics addressed in this unit include: the nature and role of fundraising; the principles and practices of government relations and corporate sponsorship; and philanthropy and donors.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Appraise knowledge and practice relating to the key issues in arts fundraising and sponsorship.

GLO1: Discipline-specific knowledge and capabilities

ULO2

Apply a range of online resources to research into the management of arts fundraising and sponsorship campaigns.

GLO3: Digital literacy

ULO3

Determine the use of a range of approaches and techniques in arts fundraising and sponsorship campaigns.

GLO4: Critical thinking

ULO4

Personalise an understanding of the contribution arts fundraising makes to organisational effectiveness and the sustainability of the arts sector.

GLO6: Self-management

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 (Individual) Essay 2500 words 50% Week 9
Assessment 2 (Individual) Continuous Program Based Assessment 2500 words 50% Weekly

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library at the link here: MMM799 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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