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MMS308 - Sport Marketing

Note: You are seeing the 2013 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(B, online)

Offerings: Trimester 2
Credit point(s):1
EFTSL value: 0.125
Unit chair:

A Karg

Prerequisite:MMK277
Corequisite:Nil
Incompatible with: Nil
Contact hours: 1 x 1.5 hour lecture, 1 x 1.5 hour tutorial per week
Note: Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

The unit examines techniques and strategies applicable to the marketing of sport as well as marketing through sport. The unit will focus on sport as a service and the unique characteristics of the sport product, the sport consumer, and hence the sport marketing mix. A special emphasis is placed on customer service and retention. A key learning outcome for students will be the development of a strategic sport marketing plan.

Assessment

Assignment 4000 words 50%, Examination 2 hours 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1224$1224$2506$2660

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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