MMS773 - Sport Media and Broadcasting
Unit details
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Hunter Fujak |
| Previously: | Sport, Business & Television |
| Prerequisite: | M539 and M709 students: Nil All other students: MMS712 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | Online independent and collaborative learning activities including four (4) scheduled online workshops |
Content
This unit focuses on the increasing influence of traditional and new media forms of content delivery on sport. Issues to be examined include the economics of broadcasting through rights revenue, contracts and inter-organisational partnerships, government policy influences on sport and broadcasting, scheduling and promotional benefits and the production process of live sporting events and programming. Measurement terms such as ratings and share will be introduced focusing on their translation into revenue and commercial opportunity. The unit also covers future trends in sport broadcasting within Australia and abroad.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Identify the importance of, and links between, consumers, companies, broadcasters and the professional sport industry. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Apply the principles of revenue, measurement, and production value, to determine the value of sport media assets and sport broadcasting relationships. | GLO1: Discipline-specific knowledge and capabilities |
| ULO3 | Synthesise, appraise and critically assess the relative valuations of media assets and delivery systems from multiple sport organisation perspectives. | GLO1: Discipline-specific knowledge and capabilities |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Individual) Report (Analytical) | 2000 words | 40% | Week 6 |
| Assessment 2: (Individual) | Part A: 15 minutes Part B: 500 | Part A: 50% Part B: 10% | Part A: Week 10 Part B: Week 10 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MMS773 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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