MPK704 - Sustainable Environmental Marketing

Unit details

Year:

2024 unit information

Enrolment modes:

Not offered in 2024.

Credit point(s):1
EFTSL value:0.125
Prerequisite:

Nil

Corequisite:Nil
Incompatible with: MPT704
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - online unit enrolment:

1 x 4 hour seminar (livestreamed with recordings provided) each day of the teaching intensive as per the day and dates provided

In-person attendance requirements:

* Burwood (Melbourne) Trimester 3 offering:

Unit is taught face to face intensively in blocks during the trimester; that is, classes are not held on a weekly basis. Attendance is required at each extended hour seminar. 

For students enrolled in this offering, attendance is required at the following seminars between 10.00am and 2.00pm each day (livestreamed with recordings provided.

Content

The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration, and the economic and cultural dynamics of different international markets.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Effectively interpret academic literature can contribute to the challenges and options available for organisations in achieving environmental sustainability. Investigate, review and report on a specific theoretical issue in environmental sustainability and report the results providing evidence and rationale.

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO4: Critical thinking
GLO5: Problem solving

ULO2

Explain the nature and role of sustainability in the modern business environment.

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking

ULO3

Demonstrate an ability to audit the environmental status of an organisation by conducting an audit of the planning, practices and control mechanism in use to achieve environmental sustainability goals. The audit is structured to provide solutions through presenting recommendations and rationale for actions to assist in improving the environmental status of the organisation.

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO4: Critical thinking
GLO5: Problem solving

ULO4

Differentiate between the various stakeholders in the field of sustainability and their links to management activities. Critique a variety of techniques for analysing an organisation's sustainability positioning. Provide an analysis of the sustainability management of an organisation or industry.

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking
GLO5: Problem solving

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: (Individual) Essay 1500 words 15% Week 5
Assessment 2: (Individual) Report (Business) 2500 words 25% Week 9
End-of-unit assessment task: Written  2000 words 60% End-of-unit assessment period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MPK704 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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