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|Offered at:||(B, X)|
Trimester 1, trimester 2 or trimester 3
|Previously coded as:||MMK732|
H Wong ( Trimester 1 and Trimester 2) , W Binney (Trimester 3)
|Contact hours:||1 x 3 hour seminar per week|
Online teaching methods require internet access. Please refer to the most current computer specifications.
This unit is available in residential mode. Click here for more information.
This unit is available in study tour mode. Click here for more information.
The unit consists of 11 modules built around the integrative nature of the marketing process and its role in achieving corporate objectives. Topics include the marketing process; the marketing environment; market research and information systems; segmentation; targeting and positioning; buyer behaviour, pricing consideration and approaches; integrated marketing communication; products and new product development; distribution; international marketing; marketing strategy and planning and the implementation and control of marketing programs. Emphasis is placed on the management decision-making process through the use of case studies. The unit not only introduces participants to core marketing concepts and techniques, but also encourages the application of these within the context of the participants' work environment.
Written Assignment (Group/up to 4 students or Individual) 4000 words 40%, Examination 2 hours 60%, Hurdle requirement: achieve at least 50% of the marks available on the examination.
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Student Contribution Rate***||Fee rate - Domestic Students||Fee rate - International students|
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.