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|Offered at:||(B, X)|
|Previously coded as:||MMK736|
|Unit chair:||M Taghian|
|Corequisite:||MPK732 or MPR732|
|Contact hours:||1 x 3 hour seminar per week|
|Note: Online teaching methods require internet access. Please refer to the most current computer specifications.|
The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.
Assignment 30%, examination 3 hours 70%
Hurdle requirements: submit all assessment tasks; achieve at least 50% of the marks available on the examination.
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