MPM703 - Business Strategy and Analysis

Unit details

Year:

2024 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Jooyoung Kim
Prerequisite:

Completion of at least four postgraduate units

Corequisite:Nil
Incompatible with: MBA701, MBA707, MBR701, MPM706, MPR706
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 1.5 hour on-campus lecture (recordings provided) and 1 x 1.5 hour on-campus seminar each week

Educator-facilitated (scheduled) learning activities - online unit enrolment:

1 x 1.5 hour recorded lecture provided and 1 x 1.5 hour online seminar (recordings provided) each week

Content

This unit introduces students to the role of business strategy in developing and sustaining competitive advantage. The broad aim of this unit is to equip students with an introductory knowledge of business strategy concepts and tools, together with an ability to apply this knowledge to a variety of macro environment, industry, and business situations.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Analyse systematically the internal and external business environments of a firm to inform managerial and business decisions.

GLO1: Discipline-specific knowledge and capabilities
GLO5: Problem solving

ULO2

Apply appropriate theories, concepts, and analytical tools in strategy development, implementation and evaluation across diverse business contexts.

GLO1: Discipline-specific knowledge and capabilities
GLO5: Problem solving

ULO3

Recommend relevant and sustainable strategic business decisions in addressing various business issues.

GLO5: Problem solving

ULO4

Contribute to building a cohesive and productive team with effective business skills.  

GLO7: Teamwork

ULO5

Communicate effectively, in oral or written form, the results of managerial analysis of various business issues and relevant recommendations.

GLO2: Communication
Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: (Individual) Report (Business) 2000 words 20% Week 6

Assessment 2:
Project:
Part A: (Group of 5) Report (Analytical)

Part B: (Individual) Reflection (self)

Part A: 3000 words
Part B: 400 words
Part A: 25%
Part B: 5%

Week 10
End-of-unit assessment task: Written 2000 words 50% End-of-Unit Assessment Period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MPM703 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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