MPM705 - Retailing
|Year||2016 unit information|
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
Campus: 1 x 3 hour seminar per week
Cloud(online): Learning resources are via CloudDeakin
Retailing presents and sells goods and services to customers. Retailing is the final economic activity before the goods and services are consumed. This deceptively simple activity is now a highly competitive industry that faces many challenges such as changes to international trade, new and emerging markets, and rapid developments in technology coinciding with an increasingly demanding and well informed customer. Globalisation, the growth of new economies, and developments in technology has influenced the development of the retail industry in the last decade. This unit presents the basic elements of retailing and explores influences such as corporate social responsibility and ethics in retail, demographic changes plus the influence of new social movements such as anti consumption and environment protection. The unit prepares students for careers in the retail and associated industries such as banking and finance, supply chain and logistics, manufacturing, advertising and promotion, and marketing.
Assessment 1 (Group of 4) - Written Assignment (4000 words) - 50%
Examination (2 hours) - 50%
Hurdle requirement: achieve at least 50% of the marks available on the examination.