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Unit details

MPM716 - Merchandise Management

Year2015 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
EFTSL value:0.125
Unit chair:

S Ogden-Barnes

Prerequisite:

MPM705

Corequisite:Nil
Incompatible with: Nil
Contact hours:

Campus: 1 x 3 hour seminar per week

Cloud(online): Learning resources are via CloudDeakin

Content

Merchandise is the critical activity for retail businesses and encompasses buying, ranging, distributing, pricing, promoting, managing inventory, markdown management and shrinkage. The unit introduces you to principles and practices of contemporary merchandise management and develops critical understanding of the relationship between product, positioning, promotion and profit. In addition, this unit explores the critical relationships and synergies that exist between retailers and suppliers, which increasingly define the effectiveness of merchandise management strategy across key supply chain stages including distribution, data exchange, shopper marketing, category captaincy and range planning.

Assessment

Written assignment 3000 words 40%, Examination 2 hours 60%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1283$1283$2962$3697

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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