MPR732 - Marketing Management (Residential)
Not offered in 2012
Students must register their expression of interest with the Deakin Management Centre. Places are limited. Successful applicants will have their enrolment confirmed approximately two months prior to commencement.
Online teaching methods require internet access. Please refer to the most current computer specifications.
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ContentThe unit consists of 12 modules built around the integrative nature of the marketing process and its role in achieving corporate objectives. Topics include the marketing process; the marketing environment; market research and information systems; segmentation; targeting and positioning; buyer behaviour, pricing consideration and approaches; integrated marketing communication; products and new product development; distribution; international marketing; marketing strategy and planning; and the implementation and control of marketing programs. Emphasis is placed on the management decision-making process through the use of case studies. The unit not only introduces participants to core marketing concepts and techniques, but also encourages the application of these within the context of the participants' work environment.
Test(s) 1 hour 20%, Written Assignment 1 (up to 3 students) 4000 words 40%, Written Assignment 2 4000 words 40%