Unit details
MSC349 - Business Strategies for the Internet*
| Offered at: | (B, study tour, X) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 1 (B, X), trimester 3 (study tour to Chile) |
| EFTSL value: | 0.125 |
| Unit chair: | CY Lee |
| Prerequisite: | One unit at level 2 plus one of MSC120 or SIT101 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Contact hours: | 1 x 2 hour lecture, 1 x 1 hour tutorial per week
Note: Trimester 3 Study Tour will take place in Chile. |
| Note: * To be recoded 'MIS312 eBusiness Strategies' from Trimester 1 2013
Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
This unit examines the important themes and contemporary issues in eBusiness strategies. It places special emphasis on helping students develop practical skills in formulating, implementing and analysing eBusiness strategies in a real life business context. In exploring contemporary issues in eBusiness strategies, the unit explores how modern organisations are leveraging social networks, blogs, virtual worlds, mobile computing and various Web 2.0 technologies for next generation eBusiness. In addition, the unit provides deep insight into how organisations generate, capture and share business values from eBusiness.
Assessment
On and off campus:
Written Assignment (Analytical Essay/Work-based Report) (Group 3-6 Students) 2500-3000 words 40%, Examination 2 hours 60%, Hurdle requirement: achieve at least 50% of the marks available on the examination.
Study Tour:
Written Assignment 1 (session reviews) 1000 words 20%, Written Assignment 2 (journal) 2000 words 30%, Written Assignment 3 (group/5 students) 5000 words 50%
Hurdle requirement: obtain 50% of the marks available in each of the three assessment tasks.
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Student Contribution Rate*** | Fee rate - Domestic Students | Fee rate - International students |
| $1006 | $1006 | $1006 | $2587 | $2714 |
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.
