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|Offered at:||(B, X)|
|Unit chair:||CY Lee|
|Contact hours:||1 x 2 hour lecture, 1 x 1 hour tutorial per week|
|Note: Online teaching methods require internet access. Please refer to the most current computer specifications.|
This unit examines the important themes and contemporary issues in eBusiness strategies. It aims to help students develop practical skills in formulating, implementing and evaluating eBusiness strategies, as well as conducting critical analysis of eBusiness models. The unit places special emphasis on understanding how organisations generate, derive and share business value from eBusiness in a real life business context. In examining contemporary issues in eBusiness, the unit explores how modern organisations are leveraging social networking, blogs, virtual worlds, mobile computing and various Web 2.0 applications for next generation eBusiness.
Participation 10%, written assignment 3500-4000 words 40%, examination 3 hours 50%
Hurdle requirement: achieve at least 50% of the marks available on the examination.
Unit Fee Information
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