Current students

Course search

Unit details

Return to previous page

MSC752 - eBusiness Strategies

Note: You are seeing the 2012 view of this unit information. These details may no longer be current.
Enrolment modes:(B, X)
Credit point(s):1
Offerings:

Trimester 1

EFTSL value: 0.125
Unit chair:

B Fraunholz

Prerequisite:Nil
Corequisite:Nil
Incompatible with: Nil
Contact hours: 1 x 2 hour lecture, 1 x 1 hour tutorial per week
Note: Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

This unit examines the important themes and contemporary issues in eBusiness strategies. It aims to help students develop practical skills in formulating, implementing and evaluating eBusiness strategies, as well as conducting critical analysis of eBusiness models. The unit places special emphasis on understanding how organisations generate, derive and share business value from eBusiness in a real life business context. In examining contemporary issues in eBusiness, the unit explores how modern organisations are leveraging social networking, blogs, virtual worlds, mobile computing and various Web 2.0 applications for next generation eBusiness.

Assessment

Assignment (Contribution to Online Discussion/Tutorial Activities) 10%, Written Assignment 3500-4000 words 40%, Examination 2 hours 50%, Hurdle requirement: achieve at least 50% of the marks available on the examination.

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Student Contribution Rate***Fee rate - Domestic Students Fee rate - International students
$1006$1006$1006$2593$2897

* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.

Return to previous page

Deakin University acknowledges the traditional land owners of present campus sites.

8th June 2007