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|Offered at:||(B, X)|
Trimester 1 or Trimester 3
|Contact hours:||1 x 2 hour lecture, 1 x 1 hour laboratory per week|
|Note: Online teaching methods require internet access. Please refer to the most current computer specifications.|
This unit covers the process of data analysis including the collection, presentation, and interpretation of data. A principal objective of the unit is to demonstrate the importance of understanding data and the crucial role of data analysis in business decision-making. While it is essentially a statistics-based unit (including survey methods and questionnaire design), mathematics and arithmetic calculations are kept to a minimum and not emphasised. The emphasis of the unit is on the interpretation and applications of the various techniques studied. Extensive use is made of the software package SPSS. The software is used to develop data analysis skills and to enhance the appreciation of statistical techniques in a management context. Qualitative research methods, and their role in the overall research and design process, are also briefly covered.
Assignment 1 15%, assignment 2 15%, assignment 3 10%, examination 3 hours 60%
Hurdle requirements: submit all three assignments; achieve at least 50% of the marks available on the examination.
Unit Fee Information
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