The direct approach

Research shows that many jobs are never advertised, so a proactive approach to job seeking is essential. Cold calling can be an effective strategy.

Cold calling is contacting employers directly and introducing yourself. This strategy takes more courage than other forms of job seeking, but it’s worth a try if you are up for the challenge.

“Cold calling has about 1 in 20 success ratio. Of course, 19 ‘nos’ on the phone may hurt more than 1,000 rejection letters, but you’ll hear it less often. Just make those calls until you connect!” Marky Stein, career coach and bestselling author

Step 1: Find appropriate people to contact

• Look at news articles, journals, trade magazines, company websites, social media websites:
  • look for names and positions of people to contact
  • keep copies of articles relevant to your field of interest
  • take note of authors or individuals interviewed
  • mention your source of information when you contact them

Step 2: Prepare, practice and feel confident 

• Know the organisation:
  • research the organisation
  • find out 3 things about the organisation that interest or impress you
  • from your research, assume what skills, attributes, interests, motivations and values the employer may be looking for
• Know yourself and what you have to offer:
  • understand your own skills, traits, interests, motivations, values and personality type so that you feel comfortable when talking about what you have to offer
  • think of real examples of when you have applied certain skills or shown valuable work attributes in the past
• Have an up to date resume:
  • use ResumeBuilder to tailor your resume to the organisation and type of position you are looking for

Step 3: Decide which method of cold-calling is most appropriate and make contact

• write an engaging email/letter
• phone call
• door-knock

Tips for an impressive phone call or door-knocking performance

Before:

• Prepare a short (45 second) self introduction, which clearly explains who you are, why you are contacting them and what you have to offer
• Practice: Do a mock call/door-knock with a friend. Practice responding to different situations. For example the contact might be too busy, disinterested, or have detailed questions. Work out what you want to say and how you will say it
• Have a copy of your resume on hand to refer to

During:

• Talk to the appropriate member of staff: Be specific about who you want to speak to.
• Introduce yourself: Clearly explain why you are contacting them and what skills and experience you have to offer. Ask if you could meet them in person
• Be polite but persistent: If your initial contact was unsuccessful, when appropriate, follow up a month later. If they do not have any opportunities now, ask to leave your contact details for future positions, or if they know of other similar organisations that may be looking for staff

After:

• Take notes: Keep a record of people you have contacted, information you received and your next steps. Keep this information organised and easy to access. While someone might not be able to help you now, they may be a useful contact in the future
• Send a thank you email/letter: Show your appreciation for any information or assistance a contact has provided. Be remembered positively

Good luck and remember to contact your nearest Careers and Employment office for assistance

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