Social media in the HR industry
Greg Savage, the founder and CEO of Firebrand TalentSearch, held a seminar entitled 'New Kool versus Old Skool'. Below are the key points taken by Jessica Meisels on the use of social media in the recruitment industry:
- Percentage of people who use social media for job searching in Australia: 24% of baby boomers, 24% of gen X and 23% of gen Y.
- 81% of companies now use social media to recruit.
So, how is recruitment to remain a strong industry with the introduction of social media for job searching?
- Realise that everyone is a candidate, not just those who apply.
- Network with previous applicants.
- Actively source employers or employees who may not be looking.
Tools to set up the framework for your use of social media. Ask yourself 7 questions:
- What are the objectives?
- Who is the target audience?
- How much time am I willing to invest?
- What is the tone I will use?
- What is the content, and how will I tailor it for my audience?
- Is what I’m spruiking appropriate to sell?
- Is this an opportunity to show my company’s expertise?
Differences you should have between your Facebook, Twitter, and LinkedIn sites:
- Facebook is casual, more informal, and can have more of a relaxed tone.
- LinkedIn is a professional website for networking.
- Twitter needs constant updating. Make sure that each tweet is relevant to your niche market and engaging.
And the similarities:
- Use a professional photo in your profile.
- Include key words in your biography.
- Engage with your followers - answer questions if they ask, pose questions yourself.
- Have links to all forms of social media on all your platforms so that all your professional work is inter-connected.
- Ensure that your personal sites have no linkage to your professional ones.
- Focus on pre-existing relationships, as well as forming new ones.
- Appear knowledgeable in the field you are attempting to connect with.
- Remember that it can take time, even up to a year, for things to really get off the ground.