Libby Butler

Communications Manager - Entertainment Store Group

Graduated in:

2004

Course completed:

Bachelor of Contemporary Arts majoring in screen studies

Currently working for:

Entertainment Store Group

How long have you been working for this organisation?

3 years

Position title and short job description:

Communications Manager. As a live touring production company and entertainment agency, I look after the marketing and publicity for our live children's tours of brands such as Yo Gabba Gabba!, Justine Clarke and Dorothy the Dinosaur's Dance Party. I create and implement these campaigns to increase brand awareness amongst the Australian market.

Working highlight so far:

Working on Yo Gabba Gabba! Live On Stage which toured Brisbane, Sydney and Melbourne in May this year. I secured awesome talent such as Powderfinger, The Grates and Sneaky Sound System who performed guests spots alongside DJ Lance Rock and the Gabba-gang. For a pre-school show, it was pretty cool.

What are the things you enjoy most about your job?

The amazingly artists I work with, the different ways you can tailor a publicity campaign to entice a target audience and being creative with budget - it's all very grass roots and I really feel my work make a difference to the tour.

An area in which you have needed assistance:

Learning how marketing can work for your product and how to tailor this for each individual event. Budgeting!

What do you intend to do in the future?

I would like to work in music and television publicity and potentially go into producing children's television. I think with the networks creating new digital channels, there's a big market out there for fresh Australian content with an authentic Aussie kids' voice.

#1 tip for current students studying your course:

Suck up all the knowledge from your lecturers and use the film equipment because never again will you have it so readily available. Do an internship or create your own show for Fringe and Comedy festivals - its great experience. Finally, make friends with your classmates - my uni friends are friends for life!