Donovan Tan

Manager, Media and Marketing - Dentsu

Graduated in:

2006

Course completed:

Bachelor of Computing majoring in multimedia technology.

Currently working for:

Dentsu.

How long have you been working for this organisation?

3 years.

Position title and short job description:

Manager, Media and Marketing. Primary strategic media and marketing planner for the clients. I am in-charge of developing creative marketing communications and prospecting new advertising business ideas. Recently have taken on the role focus on content business development and digital integration. Clients that I handle:

• Canon,
• Hitachi,
• Yamaha,
• Kumon and
• Sharp

Working highlight so far:

Activated an integrated cross marketing campaign.

What are the things you enjoy most about your job?

Creative thinking.

What do you intend to do in the future?

Establish my own advertising agency.

#1 tip for current students studying your course:

Go beyond the norm and be different in every way you are. I was a multimedia graduate, but I moved into a career in advertising. Even though the majors are different, but there is always a path to synergize everything.