The correct use of apostrophes can be difficult. Many people are unsure of when to use them, sometimes adding apostrophes when they're not needed and at other times leaving them out when they should be used!
Apostrophes are used for only two purposes. These are to indicate:
The term 'contraction' refers to the shortening of a single word or two words that are adjacent (next to each other). When two adjacent words are joined together and contracted an apostrophe is used to indicate the omission of one or more letters.
For example:
She's studying for the exam. She is studying for the exam.
I'd like to finish my assignment. I would like to finish my assignment.
He'll be at the lecture. He will be at the lecture.
Note:
Contractions are NOT generally used in formal academic writing. Contractions are informal and conversational and they do not convey the appropriate formal academic tone generally required for university assignments.
The other use of apostrophes is to show ownership (possession) or association.
To show ownership or association for singular nouns
For example:
The lecturer's explanation was clear. (That is, the explanation given by the lecturer was clear.)
Other examples:
The student's books were expensive. (That is, the books belonging to the student were expensive.)
I took note of the tutor's comments regarding the exam. (That is, the comments were made by the tutor.)
Other uses of the apostrophe followed by s ('s):
Personal names ending in s
There are various and complex rules that are sometimes applied for personal names ending in s. The Style manual for authors, editors and printers (2002) recommends for simplicity that an apostrophe followed by ('s) should be added to any personal name ending in s to show ownership or association:
Professor Collins's book (the book belonging to or written by Prof. Collins)
Dr Saunders's lecture (the lecture presented by Dr Saunders)
Joint ownership
An apostrophe followed by s ('s) is used on only the second of the two 'owners'.
For example, Ben and Nam's assignment, i.e. the assignment jointly done by Ben and Nam
In contrast, where ownership is not joint, each owner takes an apostrophe.
For example, the lecturer's and the tutor's comments, i.e. the comments of the lecturer and the comments of the tutor
Most nouns form their plural by adding s.
To show ownership or association of plural nouns ending in s:
For example:
Students' results will be released on Friday. (That is, the results of more than one student will be released.
To show ownership or association for plural nouns that do not end in s:
For example:
singular plural NOT ending in s
man
men
woman
women
The assignment required us to discuss men's attitudes to women's changing roles.
attitudes of men roles of women
In summary:
singular
tutor's comments = comments of one tutor
lecturer's expectations = expectations of one lecturer
plurals ending in s
tutors' comments = comments of more than one tutor
lecturers' expectations = expectations of more than one lecturer
plurals not ending in s
men's attitudes = attitudes of more than one man
women's roles = roles of more than one woman
Apostrophes are never used to indicate simple plural, i.e. more than one of any item.
She returned the books to the library. (books NOT book's or books')
Good students usually arrive early for lectures. (students NOT student's or students';
lectures NOT lecture's or lectures')
It is important to contribute at tutes. (tutes NOT tute's or tutes')
Hint
If you're not sure whether a word ending in s needs an apostrophe, try substituting her, his, its or their for the word (Chanock 1997). If it makes sense, it needs an apostrophe; if it does not make sense, no apostrophe should be used.
For example:
the lecturer's explanation - her explanation = the explanation given by the lecturer

This makes sense and therefore the word lecturer needs an apostrophe.
However:
Students conducted a survey - Their conducted...

This does not make sense and therefore no apostrophe is used with the word students. (It is a simple plural and does not indicate ownership or association.)
At university it's important to submit each assignment by its due date.
A good way to avoid confusing these two is to remember that the word its indicates possession in the same way as, for example, the words my, your, his, her, our and their do. These words do not have apostrophes and, in the same way, neither does its - belonging to it.
my: belonging to me
your: belonging to you
his: belonging to him
her: belonging to her
our: belonging to us
their: belonging to them
its: belonging to it
They sound alike but their meanings are entirely different:
You're expected to keep up-to-date with your reading at university.
contraction of 'you are' the reading you are required to do
Do not use an apostrophe for plurals of shortened forms. For example: FAQs not FAQ 's; CDs not CD 's.
For example write the 1970s, not the 1970's as in 'The 1960s was a time of idealism among university students.'
Style manual for authors, editors and printers, 6th edn, 2002, rev. Snooks & Co., John Wiley & Sons, Milton, Qld.
(Chapter 6 - Spelling and word punctuation; Chapter 7 - Sentence punctuation.
Chanock K , 1997 Just enough grammar, Academic Skills Unit, Faculty of Humanities & Social Sciences, La Trobe University, Bundoora, Vic.
Style manual for authors, editors and printers, 6th edn, 2002, rev. Snooks & Co., John Wiley & Sons, Milton, Qld.